↠ What is SEO Hero ?

SEO Hero is an Search Engine Optimization guide. If you have a website and you don't know how to be on the first position on the SERP (Search Engine Results Position) of Google, read the SEO tutorial below, you will become the biggest SEO hero. Also, SEO HERO explains you all the SEO terms with a complete glossary of SEO words.

↠ SEO Guide by SEO HERO

This SEO tutorial explains SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing.

→ Search Engine Optimization : definition by SEO Hero

The SEO Hero says that SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is a technique for :

  • designing and developing a website to rank well in search engine results.
  • improving the volume and quality of traffic to a website from search engines.
  • marketing by understanding how search algorithms work, and what human visitors might search.
  • See more explanations of what is SEO according to SEO Hero ?

    Search engines : How they works ?

    Search engines perform several activities in order to deliver search results :

  • Crawling
  • Indexing
  • Processing
  • Calculating Relevancy
  • Retrieving Results
  • How Search engines works ?

    Search engine rank

    When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results.
    What is Search engine Rank ?

    SEO Copywriting define by SEO Hero

    SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.
    What is SEO Copywriting ?

    On-Page and Off-page SEO

    SEO HERO explain that there are two ways of optimization according to SEO Hero :

  • On-Page SEO
  • Off-Page SEO

  • What is On-page and Off-page SEO ?

    → SEO Methods by SEO HERO

    SEO Hero says that SEO techniques are classified into two broad categories :

  • White Hat SEO
  • Black Hat SEO
  • See the two SEO Methods

    White hat SEO

    According to Seo Hero, an SEO tactic is considered as White Hat if it has the following features :

  • It conforms to the search engine's guidelines.
  • It does not involve in any deception.
  • What is White hat SEO ?

    Black hat SEO

    An SEO tactic, is considered as Black Hat SEO according to SEO HERO if it has the following features :

  • Attempting ranking improvements that are disapproved by the search engines and/or involve deception.
  • Redirecting users from a page that is built for search engines to one that is more human friendly.
  • What is Black hat SEO ?

    → Website domain and SEO by SEO Hero

    When you start thinking of doing a business through internet, SEO Hero says that the first thing that you think about is your website domain name. Before you choose a domain name, you should consider the following :

  • Who would be your target audience ?
  • What you intend to sell to them. Is it a tangible item or just text content ?
  • What will make your business idea unique or different from everything else that is already available in the market ?
  • → SEO Hero says more things here of the website domain and SEO

    → Relevant filenames and SEO

    SEO HERO says that one of the simplest methods to improve your search engine optimization is to look at the way you name your files. Before writing this tutorial, we did a lot of research on file-names and found that search engines like Google give too much importance to file names. According to SEO Hero, you should think what you want put in your web page and then give a relevant file name to this page.
    SEO and relevant filenames

    File naming Style

  • The filename should preferably be short and descriptive.
  • It is always good to use same keywords in a filename as well as in page title.
  • → See more File naming Style

    Filename Example

    Listed below are some filenames which would be ideal from the users' point of view as well as SEO.
    → See examples of filename

    File extension

    SEO Hero says that you should notice that .html, .htm, .php and any other extension do NOTHING for your visitors, and they are simply a means of offloading some of the work of configuring your webserver properly onto your visitor's.
    → More information of File extension

    → Design / Layout and SEO by SEO hero

    The website design and layout gives the first impression about your site. There are sites which are too fancy and regular net surfers just reach those sites and come out even without creating a single click.
    Search engines are very smart but after all, they are software and not human being, who can read the content of their interest. If you make your site too complicated, then the search engine would not be able to parse the content of your site properly, and finally indexing would not be efficient, which results in a low rank.
    → More about Design and Layout for SEO

    → Optimized keywords for the SEO

    SEO Hero says that a keyword is a term that is used to match with the query a person enters into a search engine to find specific information. Most people enter search phrases that consist of two to five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive.

    Keyword Frequency for SEO

    This is calculated as how often does a keyword appear in a website title or description. You do not want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you are be penalized for "spamming" or keyword stuffing.
    What is the best keyword frequency ?

    SEO and Keyword Weight

    It refers to the number of keywords appearing on your web page compared to the total number of words appearing on that same page. Some search engines consider this while determining the rank of your website for a particular keyword search.
    What is keyword weight ?

    Keyword Proximity for the SEO

    SEO Hero says that it refers to the placement of keywords on a web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.
    What is keyword proximity ?

    SEO and Keyword Placement

    Where your keywords are placed on a page is very important. For example, in most engines, placing the keywords in the Title of the page ... → What is keyword placement ?

    Best Places to Put Keywords

    SEO Hero give us a list of places where you should try to use your main keywords.

  • Keywords in the "title" tag(s).
  • Keywords in the "meta name="description"".
  • What is best places top put keywords for SEO ?

    Finding Keywords

    There are many different ways to find keywords for your website. According to SEO HERO, Some good keyword ideas are :

  • The potential words, people would use to find your product or service.
  • The problems that your prospective customers may try to solve with your product or service.
  • How can you find keywords for SEO ?

    Word stemming

    Google uses a feature called word stemming that allows all forms of the word - singular, plural, verb form as well as similar words to be returned for a given search query.
    What is word stemming ?

    → Optimized Metatags for SEO

    There are two important meta tags :

  • Meta description tags
  • Meta keyword tags
  • Some search engines may display the meta description as a part of the search results, but the meta keyword tags should not appear in search results.
    Which metatags are important for SEO ?

    What do the Metatags Look Like ?

    You can add the following in the head section of the web page :
    What do the metatags look like ?

    Meta Description Tag Tips according to SEO Hero

    Important tips for good Meta description tags according to SEO Hero :

  • Use keywords in your meta description tag.
  • Try not to repeat the words overly often, but try to use multiple syntaxes of your key words.
  • What things I have to do to optimize meta description for SEO ?

    Meta Keywords Tag Tips

    Please refer to the previous chapter for identifying good keywords. Use the following tips for preparing good meta keywords tags. → See meta keywords tag tips for SEO

    Robots Meta Tag

    The important metatag that you may need sometime is the Robots Metatag which looks like this.
    → See Robots meta tag for SEO

    → Title optimization for SEO

    An HTML TITLE tag is put inside the head tag. SEO Hero explain us that the page title is what is displayed in the title bar of your browser window, and is also what is displayed when you bookmark a page or add it to your browser Favorites.
    See all Title optimizations according to SEO Hero

    Best Practices for Creating Titles

    SEO Hero give you the best practices you should follow for creating titles on pages :

  • Each page should have a unique title.
  • If practical, try to include your Primary Keyword Phrase in every title of every page.
  • All best practices for creating titles by SEO Hero

    → Optimized Anchor text for SEO

    Use descriptive anchor text for all your text links says the SEO Hero. Most search engines consider anchor text of incoming links when ranking pages. Here is an example of anchor.
    What kind of anchor text optimization is recommanded by SEO Hero ?

    → SEO Hero : Content is the King

    Content basically includes what you see on the site : the text, graphics, and even links to other websites. You should not use excessive graphics because they are not Search Engine Friendly plus heavy graphics normally put the users out when they get downloaded, especially over a slow network.

    Thousands of articles, books, and forum entries are available on how to make your website search engine friendly, but ultimately, one rule stands above the rest : Unique, high-quality, unduplicated content is the king. → Content and Search Engine Optimization

    Unique, High-Quality Content by SEO Hero

    When people visit a website for information, they want your unique spin on a topic. How is your material or content unique? Is that uniqueness obvious, and easy to find and to understand? Visitors want unique, high-quality site content.
    More about high-quality content for SEO HERO

    SEO Content Writing (Copy Writing)

    SEO Content Writing (also referred as SEO Copy writing), involves the process of integrating keywords and informative phrases which make up the actual content of your website.
    More about SEO Copy Writing for SEO HERO

    Other Advantages of Having Great Content

    It is not only SEO you need to think about. Many factors contribute to make your site popular.
    See all avantages to have great contentaccording to SEO hero

    SEO Content conclusion according to SEO HERO

    Creating, editing, and promoting unique high-quality content is difficult and time consuming. But in the end, the golden rule of SEO is that Content is the King. It is not because of a search engine, but it is for your site visitors. A page that is read by people is better than a page that is read by bots.
    So, write your content after a serious thought. Keep your title, keywords, link text, metatags up-to-date, unique, and interesting.

    → SEO Hero : Verifying Web Site

    You design and develop a website but how would you know if you have put all the HTML syntax in a correct way. Most browsers do not complain against your wrong syntax, but wrong is wrong. → HTML Syntax for SEO according to SEO Hero

    HTML verification is Required for SEO

    There are various reasons to verify your website before hosting it over the internet.

  • Any webpage quality depends on how well you have written your webpage.It should be syntactically correct and should pass all the Quality Gates.
  • Why HTML/XHTML verification is Required ?

    W3C Compliance

    SEO Hero explain us that W3C is the World Wide Web Consortium and since 1994, the W3C has provided the guidelines by which, websites and webpages should be structured and created.
    What is W3C Compliance ?

    SEO Hero and Rules for W3C Compliance

    There following rules, are to be following while developing a webpage.

  • Use XHTML declaration statements to start every XHTML page
  • Every tag must be closed according to SEO Hero
  • The head and body tags are now mandatory.
  • All Rules for W3C Compliance

    → SEO Hero : Hiring an Expert

    Creating, editing, and promoting unique high-quality content is difficult and time consuming. If you are really serious about SEO and you are not getting expected result, then it would be better to hire an SEO expert.
    Hiring an SEO expert

    SEO Expert or SEO Company

    It is very difficult to choose a correct SEO expert or SEO company. However the following guidelines can help you in this activity.
    Why it's difficult to choose an SEO Expert or SEO Company ?

    → Mobile SEO Techniques by SEO Hero

    Millions of users these days access the web using smartphones running on Android, iOS, or Windows. Hence, SEO Hero says that it has become imperative that websites adapt themselves to this changing environment and make suitable changes in their website design to attract more viewership.

    The desktop version of a site might be difficult to view and use on a mobile device according to SEO Hero. The version that is not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. In contrast, a mobile-friendly version is readable and immediately usable.
    All mobile SEO techniques

    Mobile SEO

    SEO Hero explain us that Mobile Search Engine Optimization is the process of designing a website to make it suitable for viewing on mobile devices of different screen sizes having low bandwidth. Apart from following all the SEO rules which are applicable to a desktop website, we need to take additional care while designing a website for mobile devices. → What is mobile SEO ?

    Optimize Your Site for Mobile

    If your site is already optimized for search engines, then it should not be too difficult to optimize it for mobile devices.
    How to optimize a website form obile ?

    Select a Mobile Configuration

    There are three different mobile configurations that you can choose.
    See all mobile configuration

    Responsive Web Design and SEO

    Google recommends responsive web design become it is the simplest mobile configuration and very easy to implement.
    Seo Hero and responsive Web design

    Separate URLs

    When you maintain two different URLs one for mobile users and another for desktop users make sure you inform Google explicitly when to serve which version. SEO Hero says that Google does not recommend separate URLs because it can detect automatically that your mobile pages are different from your desktop pages.
    Separate urls for mobile SEO

    Inform Search Engines

    Make sure Google and other search engines understand your mobile configuration. Most important of all, Google must understand your page so that it can rank your website properly. How you inform Google depends on which mobile configuration responsive web design, dynamic serving, or separate URLs you have opted for.
    What i have to do to inform Search Engines ?

    SEO Hero : Avoid Mistakes

    In order to optimize your website for mobile devices, make sure you avoid committing the following mistakes.
    See common mistakes to avoid

    SEO and useful tools

    SEO Hero give us a list of some useful tools that you can use to find out how mobile friendly your site is :

  • Google Webmaster Tools - Use the available Google tools and techniques to understand what should be used and what should be avoided while designing desktop as well as mobile websites.
  • Mobile Emulator - It lets you see how your site appears on a wide variety of mobile devices.
  • All useful tools according to SEO Hero

    ↠ SEO Glossary by SEO HERO

    Below, SEO hero give you all SEO terms with this glossary.

    A - B - C - D - E - F - G - H - I - J - K - L - M - N - O - P - Q - R - S - T - U - V - W - X - Y - Z